Some rule suggestions if you don't know how to get started with our rule engine.
Looking to get started with Rule Engine but not sure what to build first? Here are some smart suggestions to help you monitor performance and scale your ads, ad sets, or campaigns more effectively.
You don’t need to use them exactly as they are - feel free to use them as inspiration, customize, or replicate to suit your specific goals.
💡Every ad account is different, so remember: the metrics and thresholds below are just suggestions.
Adjust them based on what makes sense for your ad strategy, budget, and KPIs.
🧰 Pro Starter Pack: 7 Power Rules for Advanced Scaling
All rules should be set with a slack notification - this way you'll always be aware of all updates or alerts from the rule.
1. 🛑 Silent Spenders Sniper
🎯 Goal: Stop spending on ads that don’t convert.
💡 Great for: Keeping your account clean and efficient.
📈 Improves: Budget control & ad hygiene.
🔧 Setup (Ad Level):
Trigger: Daily, 12 PM
Filters:
Effective Status = Active
Campaign name *contains* [add the word if you use a tag for conversions campaigns only]
Conditions:
Spend (last 7 days) > $100
Purchases (last 7 days) = 0
Action: Pause ad + Slack alert + Ad Tag ("paused - low performer")
➡️ Great for controlling wasted budget from underperforming ads.
2. 🧠 Ad Fatigue Catcher
🎯 Goal: Detect creatives that are spending but starting to fatigue.
💡 Great for: Creative strategists running high-volume testing.
📈 Improves: Creative lifecycle management.
🔧 Setup (Ad Level):
Trigger: Daily, 9 AM
Filters:
Effective Status = Active
Conditions:
CTR (Link Clicks – last 3 days) < 0.5%
CPC (last 3 days) > $2.00
Purchases (last 7 days) < 1
Action: Slack alert + Optionally pause ad
✨ Pro tip: Use naming filters (e.g., creative_*) to only monitor test ads or specific variants.
3. 📉 Early Drop Detector
🎯 Goal: Flag ads with sudden performance drops.
🔧 Setup (Ad Level):
Trigger: Daily
Filters
Effective Status = Active
Condition:
ROAS (last 3 days) < 50% vs. ROAS (8–14 days ago)
Action: Slack alert
➡️ Perfect for spotting changes before they become costly.
4. 🧪 Smart Scaling Guardrail
🎯 Goal: Scale only when performance shows consistent uplift.
💡 Great for: Media buyers with high budgets and tight KPIs.
📈 Improves: Safe scaling and ROAS protection.
🔧 Setup (Ad Set Level):
Trigger: Daily, 8 AM
Filters:
Adset name = Your targeted adset name
Effective Status = Active
Conditions:
ROAS (last 7 days) > 2.5
CTR (last 3 days) > 1%
Spend (last 3 days) > $100
Action: Increase budget by 20% + Slack alert + tag
⭐ Recommendations:
Add a condition within the filters to cap the rule action and avoid over-spending: e.g. Ad Set Daily Budget < $300
Rules to scale budgets should be created per adset, not across the entire add account.
🔐 Watch your setup to avoid over-scaling too fast.
5. 💬 Rename and Tag Winners
🎯 Goal: Automatically rename top-performing ads.
🔧 Setup (Ad Level):
Trigger: Daily
Filters
Effective Status = Active
Conditions:
ROAS (last 7 days) > 3
OR Cost per Conversion < $20
Action: Rename ad → Add “[WINNER]” prefix
➡️ Great for tracking creatives and filtering for scaling later.
6. 🔥 Rising CPM Alert
🎯 Goal: Get notified when CPM increases but performance drops.
🔧 Setup (Ad Set Level):
Trigger: Daily
Filters
Effective Status = Active
Conditions:
CPM (last 3 days) > 20% vs. 8–14 days ago
ROAS (last 3 days) < 1
Action: Slack alert
➡️ Useful for volume campaigns or cost-efficiency optimization.
7. ⚠️ No Activity? Pause It.
🎯 Goal: Stop wasting budget on inactive ads.
🔧 Setup (Ad Level):
Trigger: Every 2 days
Filters
Effective Status = Active
Conditions:
Impressions (last 3 days) = 0
Link Clicks (last 3 days) = 0
Action: Slack Alert+ Pause ad + Rename with “pause - low performer”