Sheet

Once your sheet is created, you can start adding rows for individual ads. You can add up to 300 ads per sheet.

You can either fill out each field one by one, or use the Import assets in Bulk option.

Ad Format

Select either Single Image, Single Video, Carousel, Flexible, Collection or Catalog Carousel.

Ad Name

Enter a unique name for the ad.

Ad Set

Select or duplicate an adset. Learn more here.

Assets

Click the + button in the Assets column to open the file picker for your selected storage provider, Google Drive or Dropbox.

For Single image and Single video ads, the first or only asset will be used as the default across all placements. You may add a second asset which will be used across all Stories and Reels placements. You may add a third asset that will be used across all horizontal placements (Right column, Search Results).

Change the asset order simply by dragging & dropping any asset

The 2nd asset is used across the 8 available portrait placements

Carousel Ads:

• Select up to 10 image or video assets

• Placement asset customization is not possible

• You can customize each carousel's headline and description by adding additional text elements

Collection Ads:

• Select 1 image or video asset

Headlines

Single Image and Single Video Ads:

Enter up to 5 headlines.

Carousel Ads:

Enter no headline, one headline that will be used across all carousel cards or one for each card.

Enter up to 5 headlines, primary texts and descriptions

Collection Ads:

• Exactly one headline is required.

Primary Texts

Single Image and Single Video Ads:

Enter up to 5 primary texts.

Carousel Ads:

Enter no or one primary text.

Collection Ads:

• Enter no or one primary text

Descriptions

Single Image and Single Video Ads:

When using just one creative asset, enter up to 5 description. When 2 creative assets are selected, you mau only enter 1 description.

Carousel Ads:

Enter no description, one description that will be used across all carousel cards or one for each card.

Collection Ads:

• Descriptions are not supported for collection ads

Destination URL

Single Image and Single Video Ads:

Enter a destination URL.

Carousel Ads:

Enter one destination URL that will be used across all carousel cards.

Collection Ads:

Enter a Destination URL that will be used inside of the Instant Experience as the Destination URL behind that fixed button

Display URL

The Display URL field is an optional field for Single image, Single video and Carousel ads. If you don't need it, you can simply hide it along with other optional fields that you want to leave empty.

App Product Page ID

If you're a Mobile App Advertiser using Custom Product pages on the App store or Custom Store Listings on GooglePlay, you can add those in the App Product Page ID column.

Call To Action

Choose a Call To Action button type.

For Collection Ads the CTA text will also be used in the Instant Experience as the button text.

Product Set ID

For Collection Ads, enter a valid Product Set ID from the Product catalog that you would like to promote.

Where do I find the Product Set ID?

Choose a Product catalog connected to your business.

Then, select a Product Set and copy the ID and enter it into the Launch Sheet.

Leadgen Form

If you're a Lead Gen advertiser running Lead campaigns you can select any of your page's Lead forms using the Leadgen Form column.

Once all mandatory fields are filled, there should be no red arrows indicating missing information.