Reference: Ad Formats & Asset Placement

This page provides an overview over all supported ad formats and their optional and mandatory fields.

The Launch product currently supports Manual upload ads of format Flexible, Single image, Single video, Carousel and Catalog Collection and Catalog Carousel ads.

For all ad formats, you are required to enter an Ad Name, choose an Adset and a Call To Action button.

Note that while Meta groups Single image or video together in one ad format, we have opted to split them out to allow for easier customization, e.g. to provide custom thumbnails.

Looking for other ad formats? Request or upvote existing feature requests here.

Flexible

Assets

Select up to 10 image or video assets

Text

Select up to 5 headlines, primary texts and descriptions each.

Single Image

Assets

Select one or two images. The first or only asset will be used as the default across all placements. You may add a second asset which will be used across all Stories and Reels placements.

The 2nd asset is used across the 8 available portrait placements

Text

Add up to 5 headlines and 5 primary texts. When using just one creative asset, enter up to 5 description. When 2 creative assets are selected, you may only enter 1 description.

Single video

Assets

Select one or two videos. The first or only asset will be used as the default across all placements. You may add a second asset which will be used across all Stories and Reels placements. Optionally, you may add one or two custom thumbnails to be used instead of Meta's auto-generated ones.

Text

Add up to 5 headlines and 5 primary texts. When using just one creative asset, enter up to 5 description. When 2 creative assets are selected, you mau only enter 1 description.

Carousel

Assets

Select up to 10 image or video assets. You can customize each carousel's headline and description by adding additional text elements.

Text

Provide up to 5 primary texts or leave empty. You can provide either no headline and description, one that will be used across all carousel cards or provide one headline and description customized for each card.

Collection

For Collection Ads, a Storefront Instant Experience will be automatically created and used as the ad's destination.

Assets

Select 1 image or video asset

Text

Provide exactly one headline and add one primary text or leave empty. Descriptions are not supported.

Destination URL

Provide a destination URL that will be used inside of the Storefront Instant Experience to link out to your website from the Fixed Button component. Display URLs are not supported.

Product Set ID

Enter a valid Product Set ID from the Product catalog that you would like to promote.

Advanced Options

Advanced Options can be managed for all Collections ads in a Launch Sheet in the Advanced Settings.

Call To Action

You can enter a Call To Action text that will be used in the Instant Experience as the button text.

Catalog Carousel

For Catalog Carousel Ads a pre-defined template will be used to create your ads that is currently not customizable.

Assets

You can either provide no asset or one image or video that will be used to create an "Intro Card"

Text

When no asset is provided, you can add a primary text or leave empty. A description cannot be provided and the headline will be automatically set to product.name, using the dynamic default name parameter from your product catalog.

If an asset is provided to be used as an intro card, you may provide a headline that is used only for that intro card. The other carousel cards will still use the default settings mentioned above.

In the Primary Text you are able to provide dynamic parameters using double curly brackets, e.g. {{product.description}}.